pet spirit wear

The college football romp is getting into full swing with the Bowl games commencing soon. College football fans are coming out in droves to support their teams and have a blast. Many of your teams have made it this year into the tournament—congratulations! We’ve included the In Dog We Trust Collegiate licensees schedule below:


Wyoming vs. Central Michigan – December 22 Famous Idaho Potato Bowl

Texas Tech vs. USF – December 23Birmingham Bowl

Arizona vs. Purdue – December 27Foster Farms Bowl

Missouri vs. Texas – December 27Texas Bowl

Arizona State vs. NC State – December 29Sun Bowl

Louisville vs. Mississippi State – December 30Taxslayer Bowl

South Carolina vs. Michigan – January 1Outback Bowl

Auburn vs. UCF – January 1Peach Bowl

Clemson vs. AlabamaJanuary 1Sugar Bowl


Now is an exciting season to promote your In Dog We Trust Collegiate wear to help your customers get into their school spirit! As fans don their team colors, remind them that their pooch can #represent too by creating a Bowl Game marketing campaign. While their minds are full of football, now is the time to reach out with specific messages letting them know what you have to offer in the way of pet spirit wear. Every marketing channel is worth reaching out through so here are a few ideas to try in each area:

In-Store Activities

Splendid Signage: Signs alert your customers immediately to what’s big in your store. Show your support and excitement for your local team’s involvement in the Bowl games and highlight your school’s pet wear with special displays and signs.

Social Media

Social Media Spreads: Show your customers your stock by posting attractive images of your collegiate dog collars, leashes, and other products on your social media pages, and let the sharing begin!

Instagram Contests: Hold a social media picture contest during the bowl game. Encourage your customers to post images of their dogs wearing their collegiate collars to Instagram using #{SchoolName}REPRESENT. Each image can be an entry to win a gift from your store.

Have an enewsletter? Send out a special “Bowl Game” edition, reminding your customers that their dog can show school pride too.

You can also take a look at the school’s promotions and activities themselves or the creative antics of your local die-hard fans for inspiration. And, ’tis the season for football and holidays, so don’t forget to include that your collegiate pet products can make great gifts, not just friend to puppy parent, but from parent to pet as well.




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