It is the personal touch that makes pet boutiques stand out from the big box stores. Take advantage of the relationship you have with your customers by engaging them one-on-one through unique in-store or online events. We are about to hit the madness of March—the college basketball fan’s favorite time of the year! This season provides a fun opportunity to reach out to customers, whether or not your local team progresses.
March Madness Ideas to Engage Your Customers
Bring on the Brackets:
The long-time tradition of brackets engages even people who don’t follow basketball, investing in their chosen teams as they track how often their predictions come true. Start your own bracket for your dog-loving basketball fans and promote it online as well as in-store. Offer a prize, coupon or discount to the winning bracket. Invite groups to join—friends like to do brackets together, so market your sponsorship not just for individuals but specifically for friends too.
Promote Your Products:
Let your customers know what school spirit wear you have as well as sports and basketball themed collars, leashes, toys, etc. Take pics of your pooch – and your staff’s – with In Dog We Trust Collegiate’s collars, harnesses and leashes and post them on social media to remind your customers of your stock.
Be Personal & Fun:
Don’t just put up signs—wear a jersey! Keep up with big game rivalries, who’s still in the bracket, and ask your customers who they think will come out on top in the next round. Start a bracket with your employees, so they can stay up on the games too. Remember, social media is now abuzz with brackets, scores, teams, the latest game, suspected upsets or anticipated team rivalry match-ups—so be where your customers are, and join in the conversation. Sharing brackets socially, talking about wins, losses, and predictions. It’s a hot topic and one that gives you a clear opportunity to connect with your customers.
Help Your Community Cheer On Your Team!
Encourage store visits by bringing in a TV and provide pooch-friendly game viewing. If your town is a host for a game, honor the big event with a special sale. If you offer freshly-baked treats, make up some basketballs to celebrate the season. Helping your customers show their school spirit through their best friend – their pooch – provides yet another positive experience with your store.
Do you have any events or promotions planned for March Madness? Let us know! Send us an email, or leave a comment on the group Facebook page.